Tranche 1: SGD 250K now
Tranche 2: SGD 250K at 50-subscriber milestone
SGD 4.0M pre-money
Each layer feeds the others. Intelligence flows down. Demand flows up.
| PKB memory | Graph/vector/keyword, 90.3% accuracy, cannot be replicated from zero. |
| MetaAI.io — independent decision layer | Category-defining domain. The labs cannot be neutral judges of themselves. This creates structural space that belongs to MIRACALE. Requires zero additional capital from the current raise. |
| wellbeing.sg audience | 100K/mo audience + AEO coverage. All major AI crawlers active. |
| WhatsApp AI ban 2026 | General-purpose AI removed, Ryply's task-specific category permitted. |
| Recalibrate.life | Negative CAC. SGD 3,500–10,000 engagement funds subscriber acquisition. |
| Platform lock-in | Switching means losing accumulated intelligence across all three layers. |
| Team — built from the inside out | Two exits. Eight years of enterprise ERP sales across SEA. A decade building the MIRACALE stack. Father and son on SGD 2,000/month salaries. Ross has raised seed capital and executed a trade sale before. He's done this. |
The independent AI decision layer
MetaAI.io is the market-facing expression of MIRACALE's PKB — applied to the broader AI market rather than individual businesses. The AI market has crossed a threshold. It is no longer a one-time tool selection. It is a multi-model operating environment with changing pricing, changing access, and real supplier concentration risk. The labs cannot serve as neutral comparison layers for the market. MetaAI.io fills that structural gap.
The domain is the wedge. The business is the trust, evaluation, and monitoring layer built on top of it. MetaAI.io requires zero additional capital from the current SGD 500K raise — Phase 0 rides on existing AEO and PKB infrastructure spend. Phase 1 is self-funding from the first paid evaluation engagement.
Trust surface
Comparison pages, benchmark content, AEO play
Absorbed into current raise
Paid evaluations
Workflow-specific AI evaluations. Target: CTOs, heads of AI, agencies
Self-funding from first engagement
Monitoring subscriptions
Model change tracking, vendor risk alerts, category watchlists
$500–$1,000/month
Decision platform
Guided evaluation + routing. PKB-powered.
PKB integration
Hybrid graph, vector, and keyword retrieval. 90.3% end-to-end accuracy. 100% hallucination prevention on out-of-scope queries. Sub-second latency. $0.001–$0.002/query. 70% cache-served. 13 specialised tools live. Every interaction adds to an intelligence layer that cannot be replicated from zero.
Consumer-facing brand for the PKB layer. The personal wise PA that never forgets. Domain acquired. Brand in development.
Agent OS layer. Orchestrates agent deployment across verticals. SGD 264K–396K replacement cost. Tracked as strategic option value while definition is refined.
WhatsApp AI agent. Always-on inbound handler. Task-specific category permitted after Jan 2026 Meta ban removes general-purpose AI from WhatsApp.
Every acquisition channel lands here. Contacts, pipeline, bookings, automations, workflows, WhatsApp sequences. SGD 108–200/mo ARPU. 70–85% gross margin at scale.
| Wellbeing Live | wellbeing.sg (100K visitors/mo, 5,000+ listings, 1,834 pipeline opportunities) + TheWellbeingClub OS + MIRACALE Map (in build). SGD 1,290/yr entry. Expanding to MY+ID. |
| TRADESMAiN Concept | Trades sector SaaS on QFM. Core pages live. Replicates wellbeing playbook. Higher ARPU potential. |
| REAiLTORS Concept | Real estate sector SaaS on QFM. Core pages live. realtor.sg domain secured. |
| Recalibrate.life In build | Premium acquisition channel. Hybrid transformation programme + build. SGD 3,500–10,000 engagement → QFM subscription. |
Audience-funded entry channel with free listing, nurture, and conversion.
WhatsApp-native wedge with zero-CAC logic and distribution leverage.
Founder-led and referral-led deployments in active service categories.
Premium transformation offer that creates negative CAC subscribers.
Regardless of price point or entry path, all demand lands in the same operating layer where context accumulates and switching cost grows.
| Channel | CAC Indicator | Entry Revenue | QFM/yr |
|---|---|---|---|
| wellbeing.sg → TWC OS | Low (audience-funded) | Free listing | SGD 1,290 |
| Ryply → QFM | SGD 0 (wedge-driven) | — | SGD 1,290+ |
| Direct operator | Mid (referral-driven) | — | SGD 1,290+ |
| Recalibrate.life | Negative (revenue-funded) | SGD 3.5K–10K | SGD 1,290+ |
Live automated pipeline in the Wellbeing Entrepreneurs dashboard inside Quantum.fm. Real Singapore businesses moving through automated stages with WhatsApp sequences firing at each transition.
| Conversion rate | New subs | Added ARR (SGD) | Breakeven milestone |
|---|---|---|---|
| 1% of 1,834 opps | 18 | 23K | — |
| 5% of 1,834 opps | 92 | 119K | Covers breakeven + buffer |
| 12% of 1,834 opps | 220 | 284K | Full QFM breakeven ✓ |
*ClaudeBot currently blocked — enabling it completes full AI search coverage.
Premium domain → free directory listing → automated nurture → QFM subscription → PKB accumulation → switching cost.
wellbeing.sg + TheWellbeingClub OS. 99,690 unique visitors/month. 5,000+ listings. 1,834 opportunities in automated QFM pipeline. SGD 1,290/yr conversion price. US$9,416/month organic traffic value. 29 keywords in Google top 10. 66 keywords moved up.
Multi-modality health data ingestion + AI-generated 360° health mapping. Practitioner SaaS + patient subscription + test kits. Y1 projected: $408K USD. Y3: $8.47M.
Trades sector SaaS on QFM. Core pages live. Replicates wellbeing playbook. Higher ARPU potential. AI displacement of trades admin is accelerating.
Real estate sector SaaS on QFM. Core pages live. realtor.sg domain secured. High ARPU potential from Singapore's active property market.
| Vertical | Stage | Infrastructure needed | ARR at 1% conversion |
|---|---|---|---|
| Wellbeing (SG) | Live | Built | SGD 65K (5,000 listings) |
| Wellbeing (MY + ID) | Planned | Reused | SGD 130K+ (10K+ listings) |
| TRADESMAiN | Concept live | Reused | SGD 65K+ (est.) |
| REAiLTORS | Concept live | Reused | SGD 65K+ (est.) |
ARR at SGD 1,290/yr per converted listing. Infrastructure cost = effectively zero for verticals 2 and 3.
AI about AI, made practical.
Every month: new model launches, feature changes, packaging changes, pricing shifts, new specialist tools, new claims, new confusion.
Businesses are no longer asking which model is best. They are asking: which fits our workflow? What if pricing changes? What if access changes? How do we compare without vendor bias? What should we monitor?
The AI market has become a decision problem, not just a capability problem. The value is moving toward comparison, evaluation, orchestration, and freshness.
The labs cannot be neutral judges of themselves. Their incentives are upstream and self-interested. That creates a structural gap for an independent platform to become trusted.
MetaAI.io naturally reads as the place where AI is compared, interpreted, and made usable. Category-defining. Cannot be replicated. The moat is becoming the place people trust to compare the models.
MetaAI.io is Layer 0 — the market-facing intelligence surface above the three-layer platform. The PKB evaluates and routes AI decisions for individual businesses. MetaAI.io applies that same intelligence to the broader market. Every interaction on MetaAI.io feeds qualified demand into every layer below it.
Trust surface
Comparison pages, workflow content, AEO trust surface
Paid evaluations
Workflow-specific AI evaluations $5K–$15K. CTOs, heads of AI, agencies
Monitoring layer
Model change tracking, vendor risk alerts $500–$1,000/mo
Decision platform
Guided evaluation, model routing, PKB integration
There is no clean analyst category yet for an independent AI decision layer. The right approach is triangulation. Gartner forecasts $14.2B in 2025 end-user spending on generative AI models alone. MetaAI.io addresses the decision and evaluation layer around that spend — not all of AI.
| Revenue stream | Scenario | ARR |
|---|---|---|
| Paid evaluations | 100 clients × $10K/year | $1M |
| Monitoring subscriptions | 300 clients × $500/month | $1.8M |
| Decision platform | 500 clients × $25K ACV | $12.5M |
MetaAI.io requires zero additional capital from the current SGD 500K raise. Phase 0 is absorbed into existing AEO and PKB infrastructure spend (25% + 20% of raise). Phase 1 is self-funding from the first paid evaluation engagement. Tranche 1 investors receive exposure to a $142M–$710M adjacent market opportunity at no additional cost.
| Engagements/yr | Avg fee | Programme revenue | + QFM ARR |
|---|---|---|---|
| 12 | SGD 6,750 | SGD 81K | SGD 21.6K |
| 24 | SGD 7,500 | SGD 180K | SGD 43.2K |
MetaAI.io revenue is excluded from all three scenarios above. Phase 1 paid evaluations (self-funding) and Phase 2 monitoring subscriptions represent additive upside. Bottom-up path: $1M ARR (Phase 1) + $1.8M ARR (Phase 2) = $2.8M ARR from a single asset requiring zero capital from this raise.
| Milestone | Timeline | Multiple |
|---|---|---|
| Series A | 18 months | 3.9× |
| Year 3 revenue (5× multiple) | 36 months | 9.9× |
| Year 3 AI premium (15×) | 36 months | 29.8× |
Pre-money SGD 4.0M · 5.87% equity
SGD 42,584 per 1% · Min cheque SGD 25K
Triggered at 50 paying subscribers
Revalued pre-money SGD 4.63M
| Founders (Ross & Harry) | 82.4% |
| Daniel Gelinas (Anti-dilution floor active) | 11.8% |
| Tranche 1 investors | 5.9% |
Consistent with Daniel deal. SGD 5K–15K legal. 4–8 weeks to close.
Fastest. Cap only, defers valuation. SGD 1K–3K legal. 1–2 weeks.
Preferred by EU angels. Debt + conversion. SGD 3K–8K legal. 2–4 weeks.
| Revenue acceleration (Ryply GTM) | 40% |
| Wellbeing AEO + SEA expansion (MY + ID) | 25% |
| PKB + agent infrastructure | 20% |
| Operations + runway | 15% |
SGD 4.1M pre-money ≈ USD 3.0M. Singapore seed average: USD 10.1M. US median: USD 16M.
4–7× cheaper than an equivalent US AI seed raise. Technology built. Pipeline running. This is scale capital, not build capital.
The team
The founders have lived in the market, sold to the customers, and built the infrastructure. No PhDs. No theory. Forty years of doing it.
Ross brings the market, the domain, and the resilience of a founder who has already done the hard version of this — multiple times.
PacSat Cable TV / SurfCity — sold to Sky TV · 1996–2006
Co-founded a pay TV cable, satellite, and wireless infrastructure business in New Zealand. Raised seed capital. Solved infrastructure and licensing challenges described as unsolvable. Reached profitability in 18 months. Ran for a decade. Acquired by Sky TV. First seed capital raise, first strategic trade sale, first "unsolvable" infrastructure problem solved with technical co-founders.
e-c Internet Solutions — sold · 2002–2006
Invested in and co-developed one of New Zealand's leading clustering-based content management systems. Built and exited in parallel with SurfCity.
PacAmTel LLC — sold to Intelsat · 1998–2000
Key Account Director for Asia Pacific satellite services. Built strategic teleport and data centre partnerships in Taiwan and Hong Kong. PacAmTel subsequently sold to Intelsat.
ETP International — Regional Director & VP International BD · 2010–2018
Nearly eight years selling enterprise retail ERP software across Singapore, Malaysia, Indonesia, the Philippines, Thailand, Australia, and New Zealand. Closed several million dollars in deals with some of Asia's largest lifestyle retailers holding global brand licences — including MAP Group and Rustans. Built and led a regional sales team across 22+ countries. This is the direct source of MIRACALE's understanding of how service businesses in SEA evaluate, buy, and implement technology.
Geomain — Interim CEO · 2018 (6 months)
Stepped in as CEO when the company had no working product and a depleted capital base. Devised a structured turnaround roadmap: seed capital raise, full product build, blockchain and token architecture, community development, partnership pipeline, and ICO timing. Made significant progress across every pillar before exiting when the controlling shareholder withdrew commitment to the approach.
Vividés / Goldzone Leadership Centres · 2006–2010
Director and Business Development Manager building full-service Leadership Centres across Asia Pacific under the Goldzone curriculum. Foundation for the Recalibrate.life transformation programme and MIRACALE's operator coaching methodology.
Advisory roles · 2017–2018
Board of Advisors: Look Lateral (blockchain fractional art marketplace), GATCOIN (digital retail loyalty tokens), Lucyd (AR smart glasses, blockchain app store). Deep fluency in token economics and decentralised infrastructure — directly relevant to MIRACALE's TGE provisions.
Education
Entrepreneurs Success Programme · 3 years
Optima Certified Coach
Trained Teacher — Physical & Outdoor Education
Countries lived & worked
Singapore · London · Hong Kong
Taiwan · Zimbabwe
New Zealand · Bali · California
Current salary
SGD 2,000/month
Every other dollar
into the product
Harry brings the technical execution and the decade of infrastructure that became MIRACALE. He didn't start building in 2024 — he started in 2016.
QuantumFM / MIRACALE · 2016–present (10 years)
Ten years evolving QuantumFM from a digital marketing agency into an AI-driven CRM and automation platform. The MIRACALE Quantum.fm operating layer, the PKB architecture, and the automated pipeline infrastructure showing 1,834 live opportunities are the direct output of this decade. Co-founder of The Wellbeing Club (2024), integrating wellbeing.sg, QFM, and the full stack into a live practitioner ecosystem.
Large-scale paid advertising — ROAS accountability
Designed, ran, and managed large-scale paid advertising campaigns for tech startups and established businesses with direct accountability for Return on Ad Spend. Understanding the full commercial funnel — from audience and creative to conversion and retention — is embedded in how MIRACALE's automated acquisition model was built.
Blockchain & token economics · 2017–2018
Co-founded CryptoPudding, Cryptennial, and TechPudding at the earliest stage of the blockchain wave. Built during the same period Ross was advising GATCOIN, Lucyd, and Look Lateral — giving father and son shared fluency in token economics and decentralised infrastructure. Directly relevant to MIRACALE's TGE provisions.
CMO, DaChi Tea Co. · 2018–2020 · Digital Marketing Manager, Geomain · 2018
Commercial marketing leadership roles running concurrently with early QFM development. Geomain is the same company Ross served as Interim CEO — demonstrating operational alignment predating MIRACALE's formation.
Education
International Baccalaureate
Taipei European School
2012–2015
Pre-Medicine
University of Auckland
2016
IB subjects
Psychology · Biology
Mathematics · Sports Science
English · Spanish
Theory of Knowledge
Current salary
SGD 2,000/month
52 services · 24 containers
1,994 automated tests
Jonathan bridges AI capability and commercial deployment — the intersection that matters most for MIRACALE's operator onboarding and PKB implementation.
AI Consultant, SalesSTAR · 2025–present
Leading development of internal AI capability for a commercial sales coaching business — identifying and validating high-impact AI use cases, aligning with existing business models, and future-proofing proprietary IP. This is a live implementation of exactly what MIRACALE does for service businesses: deploying AI where it improves a real commercial operation.
Founder, Alpha Bean Marketing · 2017–present (7 years)
Seven years building a digital marketing and SMB growth business — giving him direct first-hand experience of the operational challenges small and medium service businesses face: the same fragmentation, manual overhead, and customer communication problems MIRACALE's stack solves.
Education
Bachelor of Science
University of Auckland
Natural sciences
Role at MIRACALE
AI system architecture advisory · Knowledge base methodology · Commercial AI deployment · NZ market connector
Strategic Investor
Non-Executive Board
Daniel Gelinas
Singapore-based
Anchor investor
Daniel invested SGD 132,000 in June 2025 for 12.5% equity — the anchor deal that validated the current raise.
His investment was made with full professional disclosure — he confirmed his involvement with MIRACALE to his primary employer and verified it against all applicable conflict of interest policies. This is a higher bar than most seed-stage investments clear. Daniel is not a casual friend-of-founder investor. He is a professional who subjected his decision to institutional scrutiny before committing.
Investment
SGD 132K
for 12.5% · June 2025
Post-money (anchor)
SGD 1.056M
Step-up to current cap: 4.3×
Anti-dilution
10% floor
Until 200 paying subscribers
Post-T1 position: 11.8% ✓
What the team means for investors
Raised capital before
Ross raised seed capital for SurfCity in 1996 and built it to profitability in 18 months. He knows this dynamic from the founder's side.
Executed a trade sale
SurfCity → Sky TV. The most likely MIRACALE exit path has a direct precedent in the founder's personal history.
Built and lost and rebuilt
2008 financial crash. Lost everything. Rebuilt. The capital discipline running MIRACALE today comes from that experience.
Father and son
The co-founder relationship has survived pressures that break most founding partnerships. Ten years of shared work before MIRACALE was named.
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